Limeade
Corporate Rebrand
Scope of Work
Limeade was a Bellevue-based well-being tech company, helped HR teams engage employees across geographies and company sizes. Acquired by WebMD Health Services in 2023, Limeade served global users in 100+ countries with solutions that reduced burnout, improved well-being, and supported workplace transformation. I joined the internal marketing team in 2018, leading campaigns, social media, content strategy, a full rebrand, and website management.
Team
My Role: Creative Director, Marketing Strategy
Team: Laura Hamill (Chief People Officer), Lee Rossini (VP Marketing Strategy), Stephanie McFarlane, Jaimee Reller, Ryan Standley (Senior Designers), Grace Pastore, Nick Shekeryk (Copywriters), Jen Snow (Product UX Manager), Luis Gamboa (UX Design)
Corporate Marketing
Scope of Work
The best stories are the ones that shift perception and understanding. This is the tension between the timber industry and sustainable forestry in Oregon. For the Trees is a public facing sentiment campaign to help citizens understand the extent which working forests statewide have been managed with great effort since the 1980s to balance sustainability and wildlife preserveration with an important industry for the state's economy. The campaign was annually funded by one of Oregon's top lumber trade groups OFIC, with the goal of improving public sentiment, and providing a way for everyday citizens to see the work done daily to maintain the balance of Oregon's forests.
