Scope of Work

The Seattle Convention Center was looking for an update to the design and functionality of their website. The focus would be in service to their visitors, event planners and exhibitors. They compared digital experiences with other West Coast convention centers to narrow down the best experience possible.

The main goal would be to boost their sales funnel by converting website leads into event contacts. This project involved a preliminary audit, content restructure, copywriting, wireframe planning, design concepts, location videos, animation, map illustrations, reviews, approvals, development and finally launch.

Also the client requested an easier-to-use backend experience for SCC staff to updated content, an interactive chatbot to answer public-facing questions, and an improved form-fill conversion for event inquiries.