Scope of Work

The Seattle Convention Center was looking for a modern look to their functional website content in service to visitors, event planners and exhibitors. They compared digital experiences with other convention centers up and down the West Coast to narrow down the best experience possible. The main goal was to boost their sales funnel by converting website leads into event contacts. 

The project involved a preliminary audit, content restructuring, copywriting, wireframes, design concepts, video, animation, illustration, reviews, approvals, development and launch. The main goals included a easier-to-use backend experience for SCC staff, a chatbot to answer public questions, as well as improved form-fill conversion rates for events. Since it's launch early 2026, site traffic has increased by 26% YoY, time on the website doubled, and event inquiry form submissions increased by 3x.