Scope of Work

During the boom of AI-assisted digital tools, I was approached by a startup team of investors and developers to rebrand an academically-targeted product with a fresh look and new name, Acadium.

While influence on the project UI was limited, the visual brand direction would inform and supplement parallel workstreams for rapid turnaround.

The two target audiences were higher education institutions as well as the students enrolled. We also worked on product visualizations for motion advertising and social media engagement.