Scope of Work

I was approached by a fast-growing behavioral health team looking to brand a new branch of their business out of Arizona. In contrast to their existing business, with a desert look-and-feel, they wanted a new visual brand to feel grounded in the elements and feel “lush” with attention for their audience.

The team was given three visual directions to choose from and multiple color palettes. Once they narrowed down their options we worked to apply the brand on multiple mockups since the guildelines would be followed with a number of apparel, collateral and tradeshow display materials.