Scope of Work

The Montana Office of Tourism spent years promoting travel and tourism to the Big Sky State for the purpose of elevating its best assets, the people and outdoors, to the rest of the globe.

While living in Bozeman, I was part of an agency team tasked with a variety of work to support the Montana brand for various target goals. We developed the Get Lost in Montana national marketing campaign, we focused on seasonal travel particularly winter skiing and snow sports, and finally the state was broken up into 6 tourism regions which we were able to brand and promote in tandem with state-wide initiatives.

From online to print, out-of-home to transit, Montana covered its neighboring states with monumental photography, landscapes and nature — and in the end the realization of all the work was, Montana could do a great job selling itself. Our job was to simply show the rest of the world the hometown visuals, expansive outdoors and adventurous detail of the place we called home.