Limeade
SaaS Marketing, Corporate Rebrand + Website
Limeade, a Bellevue-based well-being tech company, helped HR teams engage employees across geographies and company sizes. Acquired by WebMD Health Services in 2023, Limeade served millions in 100+ countries with solutions that reduced burnout, improved well-being, and supported workplace transformation.
I joined the internal marketing team in 2018, leading campaigns, social media, content strategy, a full rebrand, and website management. Despite the shift to remote work during COVID, our team drove over $115M in potential revenue to the sales pipeline.
Role, Team + Project Scope
My Role: Art Director
My Team: Stephanie McFarlane, Jaimee Reller, Ryan Standley (Senior Designers), Nick Shekeryk (Copywriter), Lee Rossini (Marketing Strategy), Jen Snow (Product UX), Luis Gamboa (UX Design)
Project Scope: Full corporate rebrand, marketing strategy, identity, website, campaigns, acquisitions, templates, merchandise, internal and external launch
