Scope of Work

During my time at WE Communications, my time was split between business development and marketing to support in-house creative as well as external sales pitches and RFP submissions for new clients. Any top-tier agency effort would activate our full internal team to partner with agency leadership to improve the win rate for world-class marketing and communication plans. We improved the win rate from 38% to 67% at the Bellevue headquarters.

The client roster included: Microsoft, Volvo, T-Mobile, Columbia Sportswear, St. Michelle Winery, McDonalds, Albertsons, Honeywell, Nordstrom, Sony, Dexcom and many others in healthcare, technology, retail and consumer product sectors.