Scope of Work

The best stories are the ones that shift perception and understanding. This is the tension between the timber industry and sustainable forestry in Oregon. For the Trees is a public facing sentiment campaign to help citizens understand the extent which working forests statewide have been managed with great effort since the 1980s to balance sustainability and wildlife preserveration with an important industry for the state's economy. The campaign was annually funded by one of Oregon's top lumber trade groups OFIC, with the goal of improving public sentiment, and providing a way for everyday citizens to see the work done daily to maintain the balance of Oregon's forests. 

The team executed a multi-channel media campaign involving experiential events, VR video, OOH billboards, website and social media.